Ramona Furter
Digital Innovation Manager candidate. AI innovation roadmaps, Generative AI and marketing technology, e-commerce product leadership.
Zurich, Switzerland, planning the move to Dubai · Swiss citizen · available with notice
ramona.furter@icloud.com · +41 78 907 14 47 · linkedin.com/in/ramona-furter · application site: ramona-boutiqaat.pages.dev
Profile
AI Project Lead at Swiss Post: I develop the AI innovation roadmap, size opportunities into business cases with KPIs, make build-vs-buy calls on AI platforms and vendors, and deliver from concept to launch. 10+ years across product management, digital innovation and growth marketing, including e-commerce ownership of a CHF 100M+ business with measured results from A/B testing. Hands-on with Generative AI, LLMs, AI agents and workflow automation daily; I build and ship my own products with that toolchain. Experienced in prototyping, pilot programs and proof-of-concept work, audience segmentation, campaign optimization, and cross-functional project leadership.
Experience
AI Project Lead, Business Development · Swiss Post, Advertising, Zurich
since Jan 2026
- Lead AI-driven business models end to end: opportunity sizing into a prioritized AI roadmap with KPIs.
- Turn AI ideas into go-to-market plans and new revenue; build-vs-buy and cost-vs-benefit calls on AI platforms and vendors.
- Deliver from concept to launch with marketing, product and engineering stakeholders.
In between jobs and own ventures · self-employed
Aug to Dec 2025
- Built smedium to its first clients: websites shipped, AI content and workflow automation for small businesses.
- Grew Pedal Peak (events, website, community) and went deep on LLM tooling: own tools, prompt engineering, AI-supported content production. Cycled through Togo and Benin.
Senior Product Manager, Lead E-Commerce · Ifolor Group, Zurich
Oct 2024 to Jul 2025
- Owned the e-commerce ecosystem and strategy of a CHF 100M+ business, reporting to C-level.
- +9% conversion and +15% checkout step rate through research, A/B testing and analytics.
- Led a cross-functional team and external agencies; owned budget, resourcing and KPIs.
Lead Project Manager · Brixel, Zurich
Jun 2023 to Sep 2024
- Owned partnerships with financial institutions (UBS, Baloise) that drove the agency’s growth.
- Main bridge between senior client stakeholders and the internal product team.
Marketing & Growth Lead, founding team · WePractice (Sparrow Ventures / Migros Group)
Mar 2020 to May 2023
- Founding team of a health venture: two funding rounds closed; grew to 10 locations, 23 people, 170+ customers.
- Built the full go-to-market, hypothesis- and data-driven: 1,000+ client matches in year one; led marketing and sales after Series B.
Growth & Venture Builder · Sparrow Ventures, Zurich
Sep 2019 to Sep 2022
- Built growth and go-to-market for several internal startups, from validation to scale-up.
- Experimentation programs to lift conversion and cut acquisition cost across unfamiliar business models.
Intrapreneur, Innovation · Die Mobiliar, Bern
Jan 2017 to Aug 2019
- Three market pilots from MVP to launch: Smide (now BOND Mobility), XpertCheck, Lizzy; owned development and operations.
- Market-entry strategies and Design Thinking experiments that steered marketing and product decisions; briefed and managed external agencies.
- Job rotation in digital marketing: SEO/SEA campaigns, ad creatives, content publishing, KPI tracking with web analytics.
Earlier career: commercial and product-marketing foundation
2005 to 2016
- Junior Trade Marketing Manager, Promena (2016): own brand portfolio end to end, promotion planning, budgets, negotiations with international manufacturers.
- Junior Product Manager, Cruspi (2014 to 2015): consumer and trade promotions for distribution brands; owned social channels, websites and sales reporting.
- Assistant Product Manager, Domaco (2010 to 2014): projects from idea to market launch; statistics, forecasts, trade fairs.
- Accountant, Kuoni and AMAG (2008 to 2010); commercial apprenticeship (Kauffrau E-Profil), Bridgestone Switzerland (2005 to 2008).
Own products
- Pedal Peak (since 2023): live cycling platform built end to end with AI tooling (SvelteKit, Cloudflare, Strava API, n8n agent automations). Real product, real users.
- smedium: studio for branding, websites and AI automation for small businesses.
Skills
Generative AI and LLMs (Claude, Claude Code, ChatGPT, prompt engineering) · AI agents and marketing workflow automation (n8n) · AI innovation roadmaps and business cases · prototyping, pilot programs, proof-of-concept, A/B testing · campaign optimization and audience segmentation · e-commerce and conversion optimization · vendor evaluation and build-vs-buy · web analytics (Google Analytics, Google Marketing Platform), SEO/SEA · stakeholder management and cross-functional project leadership
Education
- BBA Business Administration · Zentrum Bildung, Baden · 2012 to 2015
- Certified Mental Health Coach · IPC Academy, Zurich · 2020 to 2021
- CAS Digital Marketing · HWZ, Zurich · 2019 to 2020
- CAS Innovation · BFH, Bern · 2016 to 2017
- Diploma Online Marketing incl. Google Ads · 2016
- Commercial apprenticeship, Federal VET Diploma · Wirtschaftsschule KV Baden · 2005 to 2008
Languages
- German · native (Swiss German)
- English · fluent (C1)
- French · conversational (B1)
Voluntary
- Head of Marketing & Communication · Tennisclub Neufeld, Bern · 2019 to 2020